Think Bike!

In Staffordshire, in association with Staffordshire County Council we have an extensive ‘Think Bike’ campaign that includes the highway-based Ride it Right campaign, the Biker’s Breakfast events, Biker Awareness events targeting car drivers, with events in local shopping centres and attractions in Staffordshire. We attend many biking events within the county and will always try to support any club or event if requested; for example see us at the Classic Bike Show, Easter Egg Run and the Toy Run.
If you have a biking event and would like us to bring the ‘Think Bike’ along with our stand please contact us .

stickerWe have lots of Think Bike promotional items that to give away free at events. Think Bike stickers are always popular and the most asked for item. If you would like us to send you a sticker please contact us and we’ll put one in the post.

Injuries to motorcyclists are out of proportion to their presence on our roads. Motorcyclists are just 1% of total road traffic, but account for 19% of all road user deaths.

The facts

  • Motorcyclists are roughly 38 times more likely to be killed in a road traffic accident than car occupants, per mile ridden
  • In 2013, 331 motorcyclists died and 4,866 were seriously injured in road collisions in Great Britain.
  • Motorcyclist KSIs have fallen since 2008 when 493 motorcyclists were killed and 5,556 were seriously injured on Britain’s roads.
  • 30 motorcyclists are killed or injured every day at junctions
  • Motorcyclists – The highway code
  • Safety helmets and protective clothing for motorcyclists

Take longer to look for bikes

Some brief advice for motorcyclists

The following tips will help keep you and other road users safe. Riding defensively makes you less vulnerable.  Make sure you:
  • anticipate the actions of others
  • are alert and observant
  • can slow down and stop if the unexpected happens
  • position yourself in the safest and best place to maximise your visibility of potential hazards
  • take a ‘lifesaver’ glance over your shoulder before carrying out manoeuvres, so you know where others are and what they’re doing

Consider further skills training to improve your performance and safety on the road 

Wear the right gear
Fall off your bike and tarmac will shred through your jeans in seconds. Wearing the right gear is just as important to your safety as servicing your motorcycle and knowing how to ride it.

  • Wear bright or florescent gear during the day and reflective gear at night
  • Bikers must wear a protective jacket, gloves, boots and trousers

Choosing the right helmet could help save your life
The SHARP rating system helps you understand how much protection a helmet offers in a crash.
Visit the SHARP website

Some brief advice for drivers

Here are a few simple ways of avoiding crashes with motorcyclists:
  • Take longer to look for bikes:
    Look carefully for motorbikes when you pull out at a junction. If you’re approaching a junction, look out for motorcyclists pulling out too.
  • Keep your distance
    Driving too close can intimidate a less experienced motorcyclist.
  • Check for bikes when changing lanes
    A motorcyclist may be in the space you want to move into, or moving into it fast. Remember your blind spot.
  • Check for bikes when turning
    Parked cars or large vehicles can obstruct your view of a motorcyclist.
  • Motorcyclists might pass you on either side
    Double-check for motorcyclists, whether you’re turning left or right.
  • Park safely
    Check for motorcyclists before opening your car door – and ensure that your passengers do the same. When you pull away, remember to look specifically for motorcyclists as they can accelerate faster than cars.

Consider further skills training to improve your performance and safety on the road.
Consider taking a course such as Pass Plus, The IAM etc and always ask your instructor to give you some tuition on motorcycle awareness with regards things like blind spots or vulnerabilities.   You can also contact us with questions and we’ll help guide you further to find the right training.

P-L-A-N – your own personal safety

P – Prepare yourself – asses your risks – try to stay calm

L – Look confident – be aware of your surroundings and potential hazards

A – Avoid putting yourself at risk -your aim is to remain safe!

N – Never assume (it won’t happen to me)

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